Archives For B2B

Unresolved problems are relationship killers: If you don’t ask about them, you have a very shallow understanding of your relationship strength distribution.

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Software is always seductive. It can suck you in like quicksand. All of a sudden it’s 5:30 PM and you realize you’ve spent all day trying to make a questionnaire look pretty or get an Excel pivot table into PowerPoint. Not a good ROI on your day’s effort.

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Let’s do a reality check on the major differences between “B2C” and “B2B” which tend to be ignored, forgotten or abused in measuring business relationships….. particularly in the midst of everything else going on.

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Net Promoter became popular because CEO’s believed it and could understand it, due to it’s simplicity.

With NPS, like any other measurement scheme, you’ve got to decide if it actually works in your business environment and be sensitive to the potential for something that does a better job of representing your overall business relationships.

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