Archives For Survey Software

Software is always seductive. It can suck you in like quicksand. All of a sudden it’s 5:30 PM and you realize you’ve spent all day trying to make a questionnaire look pretty or get an Excel pivot table into PowerPoint. Not a good ROI on your day’s effort.

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Let’s do a reality check on the major differences between “B2C” and “B2B” which tend to be ignored, forgotten or abused in measuring business relationships….. particularly in the midst of everything else going on.

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